NIVEDANA : Jurnal Komunikasi dan Bahasa

PRODUCTION DESIGN IN THE CREATION OF THE SHORT FILM BEHIND THE DOOR

Ken Norton Hutasoit — 2026-07-15

This study examines the process of making a short film entitled “Behind the Door”, which has a psychological and mystery theme. Audio-visual works with optimized artistic and technical work are the main objectives of this design. Pre-production, production, and post-production are all part of the design process, which focuses on script creation, storyboarding, location selection, and lighting and sound arrangements to support the mood of the story. To ensure the quality of production in accordance with cinematographic standards, this design uses a qualitative approach by conducting literature research, observation, and interviews with film practitioners. It is hoped that this design will become a model for making short films that can convey story messages and provide a deep experience to the audience.

IMPLEMENTASI AIDA DALAM PEMBUATAN KONTEN MEDIA SOSIAL HYUNDAI GOWA UNTUK MENINGKATKAN BRAND AWARENESS

Taqiya Muhtadiya — 2026-07-15

Penelitian ini menganalisis penerapan model AIDA (Attention, Interest, Desire, Action) dalam strategi konten media sosial Hyundai Gowa untuk meningkatkan brand awareness. Dengan menggunakan pendekatan kualitatif melalui observasi, wawancara, dan partisipasi selama magang di PT. Gowa Modern Motor, penelitian ini menemukan bahwa tim konten Hyundai Gowa menerapkan alur kerja terstruktur mulai dari perencanaan hingga publikasi. Model AIDA tercermin melalui visual dan hook yang menarik (Attention), konten berbasis tren (Interest), penekanan pada keunggulan produk (Desire), serta ajakan bertindak yang persuasif (Action). Hasilnya menunjukkan bahwa penerapan model AIDA secara efektif meningkatkan engagement media sosial dan brand awareness Hyundai Gowa.

Kata Kunci: AIDA, konten media sosial, kesadaran merek, strategi pemasaran digital, Hyundai Gowa

POLA KOMUNIKASI KONFLIK DALAM PERCERAIAN DI INDONESIA

Anggie Ayu Astria Latuperissa — 2026-07-15

Berbagai laporan statistik menunjukkan bahwa perselisihan dan pertengkaran yang terus-menerus menjadi salah
satu penyebab utama perceraian, yang pada dasarnya berkaitan dengan dinamika komunikasi antara pasangan.
Meskipun demikian, kajian yang secara spesifik menjelaskan pola komunikasi konflik dalam perkara perceraian
di Indonesia masih terbatas. Penelitian ini bertujuan untuk mengidentifikasi dan menjelaskan pola komunikasi
konflik dalam perkara perceraian di Indonesia dengan menggunakan kerangka The Four Horsemen of the
Apocalypse yang diperkenalkan oleh John Gottman. Penelitian ini menggunakan pendekatan kualitatif dengan
metode analisis isi terhadap 25 dokumen putusan perceraian yang memuat narasi konflik rumah tangga. Hasil
penelitian menunjukkan bahwa konflik komunikasi dalam perkara perceraian ditandai oleh kemunculan empat
pola komunikasi destruktif, yaitu criticism, defensiveness, contempt, dan stonewalling. Temuan ini
menunjukkan bahwa perceraian sering kali merupakan hasil dari eskalasi konflik komunikasi yang berkembang
secara bertahap hingga menyebabkan disintegrasi relasi pasangan. Penelitian ini menegaskan pentingnya
memahami dinamika komunikasi interpersonal dalam menjelaskan fenomena perceraian di Indonesia
Kata Kunci: perceraian, komunikasi konflik, komunikasi keluarga, Four Horsemen, Gottman

EFEKTIVITAS KOMUNIKASI INOVASI MANAJEMEN KONTEN MEDIA SOSIAL DI KAMPUNG WISATA

Leonard Dharmawan — 2026-07-26

Penelitian ini bertujuan untuk mengukur efektivitas pelatihan manajemen konten media sosial di desa wisata dalam meningkatkan kemampuan digital peserta. Pelatihan ini dilaksanakan di Kampung Wisata Mulyaharja, Kota Bogor, dan melibatkan 36 peserta yang terdiri dari pengelola desa wisata, pelaku UMKM, dan pemuda kreatif lokal. Pendekatan yang digunakan adalah kuantitatif deskriptif, dengan pengumpulan data melalui pre-test dan post-test serta penyebaran kuesioner berskala Likert untuk menilai dimensi inovasi komunikasi, manajemen konten, dan efektivitas komunikasi digital. Hasil uji menunjukkan terdapat perbedaan signifikan antara skor pre-test dan post-test, sehingga pelatihan terbukti efektif meningkatkan kemampuan peserta. Nilai validitas menunjukkan hubungan yang sangat kuat antara hasil sebelum dan sesudah pelatihan, sementara reliabilitas menunjukkan tingkat konsistensi yang sangat tinggi. Secara substantif, pelatihan berhasil meningkatkan kompetensi peserta dalam strategi perencanaan konten, storytelling, copywriting, serta pengelolaan media sosial berbasis digital branding. Hasil penelitian ini menegaskan bahwa komunikasi inovasi berkontribusi nyata terhadap pemberdayaan masyarakat dan dapat menjadi model pengembangan kapasitas digital desa wisata di era transformasi pariwisata berkelanjutan.

LEGAL DIMENSIONS OF THERAPEUTIC COMMUNICATION IN MIDWIFERY CARE: PROTECTING PATIENT RIGHTS AND ENSURING PATIENT SAFETY IN INDONESIA

Dida Wanti — 2026-07-30

Therapeutic communication is a fundamental component of quality midwifery care that extends beyond clinical interaction to encompass legal and ethical responsibilities. In Indonesia, the enactment of Law Number 17 of 2023 on Health has reinforced the protection of patient rights, informed consent, and patient safety, thereby increasing the legal significance of effective communication between midwives and patients. This study aims to examine the legal dimensions of therapeutic communication in midwifery care and its role in protecting patient rights while ensuring patient safety. Employing a normative legal research design, the study adopts statutory, conceptual, and comparative approaches to analyze relevant legislation, professional standards, ethical codes, and international guidelines concerning health communication and patient safety. The analysis demonstrates that therapeutic communication constitutes not only a professional competency but also a legal obligation that underpins informed consent, respect for patient autonomy, shared decision-making, and the prevention of medical disputes. Furthermore, effective communication strengthens patient trust, reduces the likelihood of adverse events, and enhances legal accountability in midwifery practice. The study proposes an integrated legal framework positioning therapeutic communication as a bridge between regulatory compliance and safe, patient-centered maternity care. Strengthening legal awareness and communication competence among midwives is therefore essential for improving healthcare quality and safeguarding both patients and healthcare professionals in Indonesia.

IMPLEMENTASI MARKETING PUBLIC RELATIONS NITYA AESTHETIC CLINIC DALAM MEMBANGUN BRAND IMAGE SEBAGAI KLINIK KECANTIKAN PREMIUM

Mike Indarsih — 2026-07-30

This study analyzes the marketing public relations strategy of Nitya Aesthetic Clinic in building its brand image as a premium beauty clinic in Citra Raya, Tangerang. The growing demand for high-quality aesthetic services in suburban areas requires effective communication strategies to remain competitive. This research employs a qualitative approach using a case study method and a constructivist paradigm. Data were collected through in-depth interviews, direct observations, and documentation. The theoretical framework is based on Thomas L. Harris’s marketing public relations concept, which includes push, pull, and pass strategies. The findings reveal that Nitya Aesthetic Clinic integrates all three strategies: push through direct promotions such as events and exhibitions, pull through educational content, storytelling, and the use of digital media, and pass through collaborations with influencers and KOL (key opinion leaders) that reinforce its premium image. Internal factors such as consistent SOP-based services, staff training, and regular evaluations further strengthen the brand image. The synergy between external communication strategies and high-standard internal services effectively positions Nitya Aesthetic Clinic as a trusted and competitive premium beauty clinic within the rapidly growing aesthetic industry.

Keywords: Marketing Public Relations, Brand Image

KARAKTER TOKOH UTAMA PADA NOVEL SEPTIHAN KARYA POPPI PERTIWI

Irfan Ananto — 2026-07-31

Tujuan penelitian ini adalah untuk mendeskripsikan dan menganalisis Karakter Tokoh Utama pada Novel Septihan karya Poppi Pertiwi. Data dalam penelitian ini menggunakan teks dialog yang terdapat dalam karakter tokoh utama yang dikaji dan diteliti melalui sikap, emosi, kepercayaan dan kebiasaan. Karakter adalah sifat atau watak seseorang dalam memengaruhi pikiran, perilaku, dan tabiat yang dimiliki seseorang dalam berinteraksi. Dalam penelitian ini, penulis menggunakan pendekatan kualitatif dengan metode deskriptif. Teknik penelitian yang digunakan adalah teknik analisis isi. Hasil penelitian meliputi 72 data karakter tokoh utama, diantaranya sikap 34 temuan dengan persentase 47,23%, emosi 21 temuan dengan persentase 29,17%, kepercayaan 8 temuan dengan persentase 11,12%, dan kebiasaan 9 temuan dengan persentase 12,50%. Dapat disimpulkan bahwa Karakter Tokoh Utama pada Novel Septihan karya Poppi Pertiwi lebih dominan pada karakter sikap.

EFEKTIVITAS AKUN TIKTOK @CNNIDONESIA SEBAGAI MEDIA BERITA DI KALANGAN MAHASISWA KOMUNIKASI PENYIARAN ISLAM FAKULTAS DAKWAH DAN KOMUNIKASI UNIVERSITAS ISLAM NEGERI SUMATERA UTARA

Juliana Damayanti — 2026-08-03

This study aimed to examine the effectiveness of the TikTok account @cnnindonesia as a national news medium among students of the Islamic Broadcasting Communication (KPI) Program at the State Islamic University of North Sumatra. The research employed a quantitative survey method involving 100 respondents selected from a population of 323 students using the Slovin formula with an 8.3% margin of error. Data were collected through Likert-scale questionnaires and were analyzed using SPSS, including validity testing, reliability testing, and descriptive statistical analysis. The findings showed that all questionnaire items were valid (r-count > 0.196) and reliable (Cronbach’s Alpha = 0.867). The overall mean score for effectiveness was 4.02, which was categorized as good. The highest mean scores were found in content attractiveness and information needs (4.07), followed by information clarity (4.05) and credibility (3.96). The study concluded that the @cnnindonesia TikTok account was effective as a national news medium among students and reflected a shift in information consumption from conventional media toward social media, particularly TikTok.

Digitalisasi Komunikasi Bisnis UMKM sebagai Upaya Meningkatkan Daya Saing

Fitri Argarini — 2026-08-03

Communication plays a crucial role in organizations as it influences interactions between individuals and the achievement of organizational goals. In the context of organizations, communication occurs in three main forms: verbal, non-verbal, and written. Each of these forms plays a role in shaping perceptions, understanding, and supporting appropriate decision-making. However, misunderstandings often arise due to differences in perception between individuals or groups, which can affect work effectiveness and relationships within the organization. This study aims to explore the role of verbal, non-verbal, and written communication in fostering effective relationships within organizations. Using a qualitative method and literature review, this research delves deeply into the communication phenomena within organizations. The findings indicate that clear and effective communication whether verbal, non-verbal, or written can enhance employee performance, facilitate the flow of information, and strengthen cooperation within the organization. Therefore, it is essential for organizations to understand and implement communication effectively to reduce the potential for misunderstandings and improve work effectiveness and the achievement of organizational goals.

Studi Analisis Etika Komunikasi dalam Kebebasan Berekspresi Pada Penulisan Smut Fan Fiction

Jasmine Alya Pramesthi — 2026-08-04

Freedom of opinion is a form of channeling the expression of each individual in cyberspace or the internet. One form of self-expression and creativity is writing. There are various social media that support each individual in expressing creativity in terms of writing, including blogging or writing fiction. Various types of stories are presented in fan fiction writing, one of which is the type of love story that leads to the context of sexuality. The Korean Wave is one factor in the growing popularity of fan fiction writing. There are more than hundreds of thousands of fan fiction that have been produced about BTS, 570 thousand of which are fan fiction with mature material. This research was conducted using a qualitative approach and descriptive method. The following study uses primary data collected based on fanfiction content uploaded on the Wattpad website which is then analyzed using various literature and previous studies on communication ethics, freedom of opinion, and fanfiction writing. In the following study, researchers attempted to criticize cases that occurred in the fandom, which could give their idol a loss. This study explains that there are still violations of communication ethics committed by some fans to their idols through writing fan fiction. This is considered to violate communication ethics because of the uncomfortable feelings expressed by the object, namely his idol. Researchers formulate suggestions for future researchers to conduct a more in-depth analysis of both those who are contra and those who agree with the practice of writing fanfiction that leads to sexual behavior to provide broader insight into the following two perspectives.

Defeated Heroes: The Representation of Women in the Film Women from Rote Island

Namira Choirani Fajri — 2026-08-04

This study aims to analyze the representation of women in the film "Women from Rote Island" through Todorov's narrative structure approach. The film depicts the persistent gender injustice experienced by the female characters, never achieving balance. This study uses narrative analysis with Todorov's theory to identify the characters' journeys in the film. Data were collected from scenes and dialogues that represent gender injustice and women's resistance efforts. The analysis was conducted by highlighting how the film depicts a recurring cycle of violence and powerlessness. The results show that the main characters, Bertha, Martha, and Orpah, never manage to escape the cycle of oppression. Bertha, who attempts to seek justice for her sister, ends in a tragic death. Martha becomes another victim of sexual violence, while Orpah is trapped in an oppressive power relationship. The film emphasizes that patriarchal domination not only limits women's freedom of movement but also destroys any resistance they may make. This study concludes that "Women from Rote Island" represents women as defeated heroes. The women's defeat is not due to a lack of courage, but rather to a system that structurally places them in a subordinate position.

DIGITAL POLITICAL REPRESENTATION IN LOCAL ELECTIONS: SOCIAL MEDIA’S ROLE IN BANGKA BELITUNG

Zanuar Barep Prasetyo — 2026-08-06

The rise of social media has transformed political communication by enabling direct interaction between political actors and the public, including in local elections. This study examines strategies for strengthening political representation through social media and identifies factors affecting its effectiveness in building support bases in Bangka Belitung Province. Using a qualitative case study approach, data were collected through in-depth interviews, observations of campaign activities, and analysis of candidates’ social media content. The findings show that social media is used to build contextual political representation through narratives on local issues, candidate image-building based on achievements and personal closeness, and targeted communication strategies for different voter groups. Its effectiveness depends on factors such as campaign team capacity, public digital literacy, responsiveness to public opinion, data-driven evaluation, and integration with offline interactions. Overall, social media serves as a strategic tool in local political communication, but its success requires an integrated and context-sensitive approach. This study contributes to digital political communication research by providing local-level evidence and practical insights for developing adaptive campaign strategies in the social media era.

BLUSHED! MAKE-UP AND SONG NARATIVE CONHERENCE IN THE MUSIC VIDEOS OF TAYLOR SWIFT AND OLIVIO RODRIGO

Siti Mustaghatsah Birahmatika — 2026-08-06

This study explores the role of make-up as a narrative device in the music videos of Taylor Swift and Olivia Rodrigo, emphasizing its contribution to narrative coherence within Walter Fisher’s Narrative Paradigm framework. Using a qualitative descriptive approach and multimodal discourse analysis, the research examines how make-up interacts with lyrics, visuals, and emotional tone to construct structural, material, and characterological coherence. The findings reveal that make-up functions not merely as an aesthetic element but as a visual code that reinforces emotional authenticity, character transformation, and thematic unity. In Taylor Swift’s videos, make-up signifies shifts in identity, emotion, and empowerment, while in Olivia Rodrigo’s works, it mirrors emotional evolution and self-awareness. Through this interplay, make-up emerges as a key multimodal element that bridges visual aesthetics and narrative meaning, enhancing audience engagement and sustaining coherence in contemporary pop music storytelling. Building on these insights, future research could further explore the symbolic and cultural dimensions of make-up across visual media, examining how make-up, costume, and lighting shape identity representation, emotional expression, and social commentary in digital and participatory environments.

RECEPTION ANALYSIS OF HORROR GAME CONTENT ON THE WINDAH BASUDARA YOUTUBE CHANNEL

Intan Dwi Suryani — 2026-08-06

This study aims to analyze audience acceptance of horror games on Windah Basudara's YouTube channel with a qualitative approach and using Stuart Hall's recipe theory. Using interview techniques, this study explores many aspects of interpretation, the influence of creator delivery behavior, and sociopsychological aspects that influence interpretation. The results of the study show that audiences interpret the content in a variety of ways - there are dominant responses to resistance, mostly influenced by their personal experiences, culture, and the social context that surrounds them. Windah Basudara's expressive and interactive content delivery style also has an impact on the viewing experience and interpretation that varies for each individual. This study makes an important contribution in examining the interaction of digital media with emotional, interactive and contemporary content, on the one hand, and responds to the dynamics of rapid comparison of influences on content creation on audiences in the digital era.

PROSES EDITING VIDEO DALAM PRODUKSI VIDEO PROFIL PERUSAHAAN WISKUL MEDIA DALAM UPAYA MEMBANGUN BRAND AWARENESS

Novia Fitri Aisyah — 2026-08-06

Di era komunikasi digital yang terus berkembang, perusahaan dituntut untuk mampu menyampaikan informasi secara efektif melalui media yang menarik dan mudah dipahami. Salah satu media yang banyak digunakan adalah video profil perusahaan karena mampu menggabungkan unsur visual, audio, dan narasi dalam memperkenalkan identitas, layanan, serta citra perusahaan kepada publik. Wiskul Media sebagai perusahaan yang bergerak di bidang konten digital memanfaatkan video profil sebagai media komunikasi untuk mendukung pembentukan brand awareness dan meningkatkan citra profesional perusahaan di mata audiens. Penelitian ini bertujuan untuk menganalisis proses editing video dalam produksi video profil perusahaan di Wiskul Media serta mengidentifikasi keterbatasan yang terjadi selama proses editing. Penelitian ini menggunakan metode kualitatif deskriptif dengan teknik pengumpulan data berupa observasi, wawancara, dan dokumentasi. Observasi dilakukan secara langsung terhadap proses editing video profil di lingkungan kerja Wiskul Media, sedangkan wawancara dilakukan dengan pihak internal yang terlibat dalam produksi video. Data yang diperoleh dianalisis melalui tahapan reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa proses editing memiliki peran penting dalam menyusun pesan visual melalui tahapan arrange, trimming, combine, correction, construction, dan finishing sehingga menghasilkan video yang informatif, komunikatif, dan sesuai dengan identitas perusahaan. Namun, proses editing masih menghadapi beberapa keterbatasan, seperti footage yang belum lengkap, revisi internal, serta keterbatasan waktu produksi. Oleh karena itu, diperlukan perencanaan produksi yang lebih terstruktur dan koordinasi tim yang lebih baik agar proses editing dapat berjalan lebih efektif serta menghasilkan video profil yang mampu mendukung brand awareness perusahaan.

Kata kunci: brand awareness, editing video, komunikasi digital, video profil, wiskul media

STRATEGI KOMUNIKASI PARIWISATA KULINER UNTUK PENCITRAAN MEREK DESTINASI:

Ananda Marvian Dwi Nopiyanto — 2026-08-06

This study examines tourism communication strategies to promote mie ayam and bakso as culinary icons to represent Wonogiri culinary identity. Culinary tourism has become an essential component of destination branding and tourism marketing, particularly in strengthening local identity and enhancing destination competitiveness. Wonogiri is widely recognized as the origin and development center of mie ayam and bakso, yet systematic communication strategies to position these culinary products as official tourism icons remain limited. Using a qualitative descriptive approach, this research employs in-depth interviews, observation, and document analysis involving culinary entrepreneurs, tourism stakeholders, and local institutions. The study analyzes communication strategies through the dimensions of message content, communication channels, stakeholder roles, and institutional support. The findings reveal that tourism communication about mie ayam and bakso in Wonogiri remains fragmented, relying heavily on informal networks, word-of-mouth promotion, and digital media, and lacking an integrated branding strategy. This research contributes to tourism marketing and destination studies by proposing a communication strategy model that integrates culinary identity, institutional collaboration, and destination branding. The results are expected to support sustainable tourism development, strengthen local economic investment, and enhance Wonogiri’s position as a national culinary tourism destination.