NIVEDANA : Jurnal Komunikasi dan Bahasa

FAMILY COMMUNICATION PATTERNS IN THE FORMATION OF ADOLESCENT CHARACTER IN CENGKEH TURI VILLAGE, BINJAI CITY

2026-04-21T19:41:13+00:00

This study aims to describe family communication patterns in shaping the character of adolescents in the Cengkeh Turi Sub-district of Binjai City. Adolescence is a developmental phase that is vulnerable to biological, psychological, and social changes, thus requiring effective communication within the family. Amidst the busyness of parents and the increasing use of gadgets by adolescents, the intensity of direct communication within families has changed and has impacted the process of instilling values and character formation. This study used a descriptive qualitative approach involving seven families consisting of seven parents and seven adolescents who were selected purposively. Data were obtained through in-depth interviews and observations, then analyzed through the stages of data reduction, data presentation, and conclusion drawing. The results of the study show that a dialogical or two-way communication pattern is more dominant, where parents not only give orders but also provide explanations and space for adolescents to express their opinions. This communication pattern contributes to the formation of adolescent character, particularly in the aspects of discipline, responsibility, openness, and religiosity. Conversely, one-way communication patterns tend to result in obedience but do not encourage openness. Thus, open and responsive family communication plays an important role in shaping adolescent character..

STRATEGIC SPEECH ACTS ON TIKTOK LIVE:

2026-04-24T03:22:57+00:00

This study focuses on the campaign of Candidate Pairs No. 01, 02, and 03 during the 2024 Indonesian Presidential Election in TikTok Live. This analysis examines on how public communication through TikTok Live mobilizes empathy, using speech act theory to examine the social functions of these texts. The campaign is targeting millennial and Generation Z that’s why the media used reliance on social media, that caters to the new communication way of these younger generations. The analysis is grounded in Austin’s (1962) speech act theory, focusing on Locution and Illocution, completed by Searle’s (1979) categories such as Assertive, Directive, Commissure, Expressive, and Declarative. Focusing on the strategic speech acts by comparing the persuasive speech acts used by the candidate pairs. Previous studies on speech act analysis in champaign communication strategy only focus on speech and poster. Ismail, F. (2013) focus on pragmatis study on Jokowi’s speech , while Ulum et.all (2018) compares Trumpt and Clinton speech strategy and focus on commisive analaysis and Ali et.all (2022)studied on pragmatic in campaign poster. This study significantly diferent in case that speech act strategies are identified on politiciants’ camphaign in TikTok Live. A social media that newly become trend in public communication. The findings shows that Live TikTok speech act shows different communication strategy comparing to formal interview that shows 90% assertive with low commisive and declarative. This phenomenon is very unique since in conventional campaign, most utterances are representing commisive and declarative to gain support. It offers new insights into public communication strategies in the digital era. The research uses a qualitative method with a descriptive analysis approach, employing content analysis and focus group discussions with pragmatics and psychology experts. Reader and listener motivation will also be analysed through the lens of empathy psychology.

HASHTAG SEBAGAI ALAT PENYEBARAN DAKWAH DIGITAL AKUN TIKTOK @SWARGALOKA.3578 TERHADAP PROGRAM KERJA LONTONG KUPANG DALAM EDUKASI TERTIB ADMINISTRASI KEAGAMAAN

2026-04-25T18:05:03+00:00

Hashtags (#) are metadata used in various social media today. Chris Messina was the first user on Twitter in 2007 for the news category. As social media develops, the use of hashtags has now spread to educational content, vlogs, da'wah, and government program socialization. This study discusses the use of hashtags as a new medium in digital da'wah on the TikTok platform @swargaloka.3578 as a means of educating religious administration through the "Lontong Kupang" program in Surabaya City. This research method uses a qualitative method with a netnographic approach. Data were analyzed using a content analysis design on the uploads of the @swargaloka.3578 account as the research object. Primary data were obtained through digital observation, screenshots, and in-depth content analysis. Secondary data include books, scientific journals, interviews with TikTok managers from the Surabaya City Population and Civil Registration Office, as well as supporting theories such as the theory new media and the theory of diffusion of innovation. Meanwhile, tertiary data are in the form of statistical reports or insights into video distribution. The research findings show that hashtag use plays a central role in increasing reach and engagement with digital outreach programs on religious administration education. Through appropriate hashtags, the "Lontong Kupang" program can be more widely disseminated as a transformative form of public service implementation. Therefore, while hashtags are an influential technical indicator, successful education still requires thorough content distribution analysis and educational messaging to ensure the information transformation is well-received by the public.

STRATEGI BRAND MARKETING FAS DALAM MENINGKATKAN AWARENESS DI INSTAGRAM @fas.fulfillment

2026-04-25T18:00:22+00:00

The background of this research lies in the growing role of social media particularly Instagram as a strategic platform for companies to build a credible and engaging brand image, especially for B2B-based businesses like FAS. This study aims to analyze the brand marketing strategy of FAS in enhancing brand awareness through its Instagram account @fas.fulfillment. This study applies a descriptive qualitative approach through in-depth interviews with the FAS brand marketing team and content analysis of the brand’s Instagram account. The findings indicate that FAS’s brand marketing strategy focuses on balancing entertaining and educational content with a light, relatable, and visually consistent communication style. “Pak Bos”-themed and Gen Z–related posts generated the highest engagement, showing the audience’s preference for humorous and authentic storytelling. The application of the AISDALSLove model is evident from the attention to love stages, where audiences not only consume the content but also engage, share, and build emotional attachment to the brand. This strategy demonstrates that human-centered, consistent, and storytelling-driven communication effectively strengthens FAS’s image as a modern, adaptive, and audience-oriented fulfillment service provider.

KOMUNIKASI TERAPEUTIK SEBAGAI UPAYA KONSELOR DALAM MENGHADAPI KRISIS KESEHATAN MENTAL PADA USIA REMAJA

2026-04-28T23:20:28+00:00

Komunikasi terapeutik menjadi elemen esensial dalam memberikan asuhan keperawatan yang berkualitas kepada pasien. Penelitian ini bertujuan untuk mengevaluasi strategi guna meningkatkan implementasi komunikasi terapeutik dalam mengatasi kasus bunuh diri pada usia remaja. Metode penelitian menggunakan literature review untuk menganalisis artikel-artikel relevan dari database online seperti Google Scholar. Hasil penelusuran menunjukkan bahwa komunikasi terapeutik mampu menciptakan hubungan yang kuat antara konselor dan klien karena klien merasa didengar, dipahami, dan didukung secara menyeluruh pada saat sesi konseling berlangsung. Selain itu, hasil penelusuran menunjukkan bahwa pendekatan komunikasi yang inklusif dan mendukung lingkungan yang aman dan terbuka bagi remaja untuk mengekspresikan perasaan dan pemikiran mereka tanpa takut dihakimi atau diabaikan. Dengan demikian, kolaborasi antara instansi pendidikan, psikolog, dan komunitas sangat diperlukan guna membantu menciptakan lingkungan yang lebih aman dan mendukung bagi kesehatan mental remaja serta mengurangi risiko bunuh diri.

PERAN AKUN @barengwarga SEBAGAI KOMUNIKATOR POLITIK DI MEDIA SOSIAL X

2026-04-29T05:31:59+00:00

Media sosial kini menjadi platform untuk percakapan publik dan berbagi informasi, bukan hanya untuk hiburan semata. Masyarakat umum menggunakan Platform X untuk mengumpulkan dan berbagi informasi tentang topik sosial dan politik, termasuk inisiatif pemerintah yang memicu reaksi publik. Akun @barengwarga adalah salah satu yang sering menyuarakan pendapatnya mengenai isu-isu sosial politik di Indonesia. Keterlibatannya dalam mendidik audiensnya tentang isu-isu sosial politik di Indonesia ditunjukkan oleh akun @barengwarga. Untuk mengidentifikasi ethos, pathos, dan logos sesuai dengan teori retorika Aristoteles, para peneliti meneliti unggahan dari akun @barengwarga yang menarik banyak perhatian publik. Pendekatan kualitatif deskriptif digunakan sebagai metodologi penelitian. Hasilnya, akun @barengwarga menampilkan dirinya kepada audiensnya sebagai komunikator politik yang kredibel. Ini bukan sekadar opini karena akun @barengwarga secara efektif membangkitkan emosi yang kuat pada pemirsa yang didukung oleh data aktual.