NIVEDANA : Jurnal Komunikasi dan Bahasa

STRATEGI KOMUNIKASI DIGITAL BERBASIS VRIO DALAM PENGELOLAAN KAMPANYE #SAYABERBUDAYASAFETY OLEH CORPORATE COMMUNICATION KPP MINING

2026-10-16T19:10:27+00:00

The development of digital media has encouraged companies to utilize digital communication as a medium for delivering workplace safety messages to employees. This study aimed to analyze the digital communication strategy implemented by the Corporate Communication division of PT Kalimantan Prima Persada (KPP MINING) in managing the internal campaign #SayaBerbudayaSafety and to identify the forms of messages and communication media used in the campaign. This research employed a qualitative approach with a case study method. Data were collected through in-depth interviews, observation, and documentation. Data analysis was conducted using the VRIO framework (Value, Rarity, Imitability, Organization). The findings showed that the digital communication strategy was implemented through content planning, the use of content pillars, and the utilization of internal digital media such as Instagram and WhatsApp. Campaign messages were developed using persuasive, educational, and visual approaches tailored to the characteristics of the company’s internal audience. The VRIO analysis indicated that the #SayaBerbudayaSafety digital communication strategy possessed strategic value, distinctive communication characteristics, and organized communication management.

PENGARUH POPULARITAS DRAMA SQUID GAME SEASON 3 TERHADAP MINAT BERLANGGANAN NETFLIX :

2026-10-31T05:30:53+00:00

This study aims to analyze the influence of the popularity of Squid Game Season 3 on Generation Z's intention to subscribe to Netflix in the Greater Jakarta area (Jabodetabek). The development of digital media and Subscription Video on Demand (SVOD) services has transformed entertainment consumption patterns, with Generation Z, as digital natives, showing a strong tendency to follow popular content trends that go viral on social media. The global phenomenon of Squid Game Season 3, which has attracted widespread public attention, provides an important basis for examining how content popularity can influence subscription decisions on streaming platforms. This study employs a quantitative approach using a survey method involving Generation Z respondents in the Greater Jakarta area. The data are analyzed using statistical techniques to examine the relationships between variables and assess the influence of content popularity on subscription intention. The findings indicate that the popularity of Squid Game Season 3 has a positive and significant influence on the intention to subscribe to Netflix. The higher the level of content popularity and exposure experienced by Generation Z, the greater their tendency to subscribe to the service. These findings suggest that social influence, content virality, and emotional engagement with the storyline are key factors in shaping subscription intention. This study further highlights how Netflix's global content strategy and digital distribution can generate strong appeal among younger audiences.

SEMIOTIKA FEMINISME DALAM FILM PENDEK PAMIT RONDA KARYA ERLINA RAKHMAWATI

2026-11-02T18:15:02+00:00

This article aims to examine the representation of feminism and shifting gender roles in the film Pamit Ronda through Roland Barthes' semiotic approach. This film shows the condition when women replace men's roles in maintaining village security, as well as dealing with theft incidents that occur in the neighborhood. This situation shows the imbalance between men's symbolic power in the public space and the social practices that are actually carried out by women. This study uses a qualitative approach with a qualitative descriptive method, and uses data collection techniques in the form of observation and documentation of scenes and dialogues in the film. Data analysis is carried out using Roland Barthes' semiotic approach through three stages of meaning, namely denotation, connotation, and myth. Based on the classification of feminism according to Rosemarie Tong, this study focuses on two main streams, namely liberal feminism and radical feminism. The results of the study show that liberal feminism is represented trough women's participation in the public space of night patrol activities, which appears in scene 1, scene 2, scene 3, scene 4 scene 2, and scene 7 at the denotative, connotative, and myth levels as a form of demand for equal access and social roles. Meanwhile, radical feminism is seen in scene 4 scene 1, scene 4 scene 3, scene 11, scene 15, and scene 16 which show resistance against patriarchal structures, especially in decision-making, criticism of policies, and independent conflict resolution.

TRANSFORMASI KOMUNIKASI DIGITAL MELALUI SIRATU DALAM MENINGKATKAN KUALITAS PELAYANAN PUBLIK DI PELABUHAN PERIKANAN NUSANTARA PALABUHANRATU

2026-11-08T04:40:11+00:00

Perkembangan teknologi informasi dan komunikasi mendorong instansi pemerintah bertransformasi dari sistem pelayanan konvensional menuju pelayanan berbasis digital. Transformasi ini bertujuan meningkatkan efisiensi administrasi sekaligus memperkuat kualitas interaksi dan komunikasi antara pemerintah dengan masyarakat. Salah satu inovasi yang dikembangkan oleh Pelabuhan Perikanan Nusantara (PPN) Palabuhanratu adalah SIRATU (Sistem Informasi Layanan PPN Palabuhanratu), aplikasi berbasis WhatsApp Chatbot yang menyediakan layanan informasi, pengaduan, dan komunikasi antara penyelenggara serta pengguna layanan. Penelitian ini bertujuan menganalisis implementasi SIRATU sebagai inovasi komunikasi digital dalam meningkatkan kualitas pelayanan publik di PPN Palabuhanratu. Penelitian menggunakan pendekatan deskriptif kualitatif dengan teknik observasi, wawancara mendalam, dan studi dokumentasi yang melibatkan pengelola serta pengguna layanan. Hasil penelitian menunjukkan bahwa SIRATU meningkatkan efektivitas pelayanan melalui layanan informasi selama 24 jam, mempercepat respons pengaduan menjadi kurang dari 24 jam, serta meningkatkan nilai Survei Kepuasan Masyarakat dari 83,50 pada tahun 2021 menjadi 93,56 pada tahun 2024. Selain itu, aplikasi ini mempermudah distribusi tagihan Penerimaan Negara Bukan Pajak (PNBP) secara digital dan memperkuat interaksi antara institusi pelayanan dengan masyarakat. Penelitian ini menyimpulkan bahwa SIRATU merupakan model komunikasi digital yang adaptif, berkelanjutan, dan mendukung transformasi digital serta reformasi pelayanan publik di Indonesia.