NIVEDANA : Jurnal Komunikasi dan Bahasa

THE INFLUENCE OF SUPERVISOR PHUBBING ON COMMUNICATION SATISFACTION, TRUST AND EMPLOYEE PERFORMANCE

2025-11-06T18:04:19+00:00

This study aims to analyze the effect of supervisor phubbing on employee communication satisfaction with supervisor, employee trust in supervisor and employee performance at the Regional Secretariat of North Tapanuli Regency. A quantitative approach with an explanatory method was used in this study. The theories used in this study are Expectancy Violation Theory, Media Dependence Theory and Social Presence Theory. The population in this study were all ASN at the Regional Secretariat of North Tapanuli Regency who have Functional Positions (staff). The sampling technique in this study used the total sampling technique. The research instrument was distributed to 105 research respondents through a questionnaire. The research data were analyzed using a single table analysis, direct effect test and indirect effect test. The results of the study tested using the SmartPLS application showed that supervisor phubbing had a significant negative effect on subordinate communication satisfaction with supervisor. Supervisor phubbing had a significant negative effect on employee trust in supervisor. Supervisor phubbing had a negative and significant effect on employee performance.

PERAN PSIKOLOGI KOMUNIKASI DALAM MENGEMBANGKAN PUBLIC SPEAKING PADA MAHASISWA PROGRAM STUDI S1 ILMU KOMUNIKASI HINDU

2025-11-09T17:39:34+00:00

Penelitian ini mengungkapkan bahwa sejumlah besar mahasiswa masih mengalami kecemasan dan kurangnya rasa percaya diri ketika harus berbicara di hadapan publik, sehingga menghambat efektivitas komunikasi mereka. Tujuan utama penelitian ini adalah menganalisis peran psikologi komunikasi dalam mengembangkan teknik public speaking pada mahasiswa Program Studi S1 Ilmu Komunikasi Hindu di Institut Agama Hindu Negeri. Penelitian ini didukung oleh teori self-efficacy Bandura, yang menekankan pentingnya keyakinan diri sebagai faktor utama yang memengaruhi perilaku dan pencapaian diri, serta komunikasi sebagai alat interaksi sosial dalam membangun kepercayaan diri. Melalui pendekatan deskriptif kualitatif dengan metode pengumpulan data melalui observasi, wawancara, dan dokumentasi. Sebanyak 15 mahasiswa dijadikan informan penelitian yang dipilih secara purposive, yakni hanya individu tertentu yang memenuhi kriteria sesuai kebutuhan penelitian yang dilibatkan. Pengumpulan data dilakukan menggunakan wawancara semi-terstruktur dan dianalisis dengan cara mereduksi, mengkategorikan, serta menyimpulkan data sesuai topik penelitian. Hasil penelitian menunjukkan bahwa latihan rutin, dukungan sosial, observasi terhadap pembicara lain, dan pengelolaan kondisi psikologis merupakan faktor penting dalam meningkatkan kepercayaan diri mahasiswa. Temuan ini sejalan dengan penelitian sebelumnya dan memperkuat relevansi teori self-efficacy. Simpulan utama penelitian ini adalah psikologi komunikasi berperan penting dalam membantu mahasiswa mengatasi kecemasan dan membangun kepercayaan diri, sehingga mereka dapat tampil lebih percaya diri di hadapan publik. Aspek baru dari penelitian ini adalah penekanan pada integrasi pendekatan psikologis dalam pelatihan komunikasi di lingkungan kampus.

BUDAYA DIGITAL REMAJA INDONESIA: DOMINASI INSTAGRAM DAN TREN KONSUMSI KONTEN DIGITAL

2025-11-06T18:39:23+00:00

In recent years, Instagram has dominated the social media activities of Indonesian teenagers, while meme content has become increasingly popular as a form of digital entertainment. In line with this phenomenon, this study aims to describe the intensity of Instagram usage and consumption trends of meme content among Indonesian teenagers. This study uses a quantitative descriptive survey method involving 337 teenagers aged 10-20 years as respondents. The results show that among Indonesian teenagers, the frequency of Instagram access is very high, averaging more than six times per day with a duration of use exceeding four hours per day. In addition, meme content is the most frequently accessed type of content; around 73.2% of respondents frequently consume meme content. In conclusion, Instagram dominates the daily digital activities of Indonesian teenagers, underscoring the platform's central role in youth digital culture. Memes have also emerged as a major trend in digital content consumption among teenagers.

REPRESENTASI GENDER DALAM PEMBERITAAN KASUS KEKERASAN SEKSUAL DI TEMPO.CO

2025-11-14T04:32:12+00:00

Kasus kekerasan seksual yang dilakukan dokter Priguna Anugerah Pratama di Rumah Sakit Hasan Sadikin Bandung menjadi perhatian publik dan media massa. Hal ini karena pada kasus kekerasan seksual, wanita sering diposisikan sebagai objek dominan yang dimarginaliasasi pada berbagai pemberitaan. Sehingga pada pemberitaan di Tempo.co, ingin melihat apakah pemberitaan yang serupa juga terjadi. Tulisan ini menggunakan analisis wacana kritis Sara Mills untuk mengkaji bagaimana pemberitaan media, khususnya tempo.co, merepresentasikan pelaku dan korban dalam konteks gender. Fokus analisis adalah pada posisi subjek dan objek dan posisi pembaca dalam berita serta implikasi representasi aktor terhadap reproduksi ideologi patriarki. Hasil menunjukkan bahwa pemberitaan cenderung menempatkan pelaku sebagai subjek aktif sementara korban diposisikan sebagai objek melalui narasi institusional. Representasi ini berpotensi memperkuat stereotip gender dan mengaburkan pengalaman korban dalam pemberitaan media. Tulisan ini merekomendasikan pentingnya pemberitaan yang lebih sensitif gender dan memberikan ruang suara bagi korban untuk mendukung kesetaraan gender.

ANALISIS KOMUNIKASI MELALUI TEORI RELATIONSHIP

2025-11-17T15:35:04+00:00

This research is motivated by the researchers' concern about the phenomenon of high divorce rates and declining marriage rates currently, where the aim of this study is to analyze how this phenomenon occurs by examining the communication that takes place in the marriages of today's society, where toxic relationships exist. This research analyzes using Relationship Theory, which investigates two phases: (1) Relationship Formation Phase and (2) Relationship Maintenance Phase. The research employs a descriptive qualitative method, using in-depth interviews to address questions from the theory applied, and the researcher also conducts observations both directly and digitally. The results of this research show that based on Relationship Theory, which describes how a relationship is formed based on the way partners interact, both phases have been experienced, but the maintenance phase could not be successfully navigated due to the presence of a toxic relationship in that phase, leading to divorce.

Keywords: Relationship Theory, Toxic Relationship, Maried Couple, Divorced

DINAMIKA SOSIAL DAN POLA KOMUNIKASI VIRTUAL KOMUNITAS GAME ONLINE

2026-01-02T05:47:44+00:00

The advancement of digital technology has given rise to various online communities, including gaming communities that serve as new spaces for social interaction. This study aims to examine the social dynamics and patterns of virtual interaction within the AQ3D Indonesia community, which operates through the Facebook platform. A qualitative method with a netnographic approach was used, involving online observation, interviews with community members, and digital content analysis. The findings indicate that the community functions not only as a space for sharing technical gaming information but also as a site for forming collective culture, solidarity, and strong digital social identity. Interactions occur through strategy discussions, sharing personal experiences, and showing empathy among members, both within and beyond the context of gaming. These findings highlight that online gaming communities can serve as meaningful social spaces that foster interpersonal connections in the digital age.

TAMBAR 'KUNING' SEBAGAI REPRESENTASI EKOLOGIS DALAM BUDAYA BATAK KARO: KAJIAN EKOLINGUISTIK

2026-01-02T08:51:12+00:00

This study aims to examine tambar kuning, a traditional medicine in the Batak Karo community, as an ecological representation through an ecolinguistic approach. Tambar kuning consists of two main types: kuning melas (hot balm) and kuning mbergeh (cold balm), each used according to bodily conditions and environmental factors. The research was conducted in Gurusinga Village, Karo Regency, using a descriptive qualitative method. Data were obtained through observation, interviews, and literature study. The findings show that tambar kuning not only functions as a healing agent but also reflects the Karo people's local knowledge in utilizing natural resources. Its composition is based on local flora, selected for their warming or cooling effects. This practice demonstrates a strong interrelation between language, culture, and ecology. Furthermore, the lexical items related to tambar kuning serve as verbal representations of the community's ecological knowledge system. The study concludes that tambar kuning is an intangible cultural heritage containing ecological and linguistic values that should be preserved as part of the collective identity of the Karo people.

BUILDING AWARENESS FOR A GREEN ECONOMY: AN ANALYSIS OF GEYO.IDN’S SOCIAL MEDIA STRATEGY USING THE FOUR PILLARS THEORY

2026-01-02T03:25:59+00:00

Environmental campaigns on social media often face challenges in sustaining engagement and driving behavioral change, as initial interest frequently wanes, limiting long-term impact. While social media effectively raises awareness, targeted strategies are essential for inspiring meaningful action. This study examines the social media strategies of the Green Economy Youth Organization (@geyo.idn), focusing on its ability to engage youth and promote sustainability through community initiatives and educational posts. Using a qualitative approach guided by the Miles and Huberman model, a case study method was employed to analyze @geyo.idn’s campaigns. Content analysis, framed by the Four Pillars of Social Media Strategy—Communication, Collaboration, Education, and Entertainment— proposed by Safko & Brake (2009), was applied to assess post language, visuals, and interactive features. Findings reveal that @geyo.idn predominantly employs Collaboration and Education strategies, reflecting audience preferences for meaningful and actionable content. High-engagement posts successfully combine multiple pillars, particularly where Collaboration and Communication dominate, with Education linking activities to broader sustainability goals and Entertainment enhancing overall appeal. This integration of pillars fosters audience participation and sustained awareness. The research concludes that while @geyo.idn effectively leverages Collaboration and Education to drive engagement, incorporating more Entertainment elements could diversify its approach and sustain long-term interaction. Future campaigns should continue emphasizing clear communication while exploring creative and interactive formats to broaden appeal and impact.

FUNGSI EKSPRESIF BERBAHASA JAWA PADA NOVEL SEKAR RATRI KARYA RITA NUGROHO DWI KRISNAWATI: KAJIAN PRAGMATIK

2026-01-02T04:20:43+00:00

The purpose of this research is to describe the types of expressive speech acts in Javanese language in novels and expressive speech acts on politeness and impoliteness in Javanese language in novels. The method of this research is descriptive qualitative approach with results and discussion in the form of narration. The data collection method is by listening method and the data collection technique is note taking. The data in this research is the speech of the characters in the novel Sekar Ratri which contains expressive speech acts. The formulation of the problem in this research is the type of expressive speech acts in Javanese language in Sekar Ratri novel and expressive speech acts on politeness and impoliteness in Javanese language. The results of this study there are three classifications in the research, namely expressive speech acts in Javanese, expressive speech acts in Javanese against politeness, and expressive speech acts in Javanese against impoliteness. Javanese expressive speech acts in Sekar Ratri novel have eight types of expressive speech acts, namely happy, sad, thank you, grateful, praise, patience, annoyance, and sarcasm. The expressive speech acts are combined with politeness and impoliteness in Javanese language.

STRATEGI PELESTARIAN WARISAN BUDAYA LOKAL: STUDI KASUS PENETAPAN ISTANA NIAT LIMA LARAS SEBAGAI CAGAR BUDAYA KABUPATEN BATU BARA

2026-01-02T04:28:20+00:00

This study aims to describe the preservation strategies and the designation process of the Niat Lima Laras Palace as a cultural heritage object at the regency level in Batu Bara Regency, North Sumatra. The palace is a historical legacy of the Kedatukan Lima Laras, built by Datuk Muhammad Yuda Sri Diraja in the early 20th century. It holds significant value as a center of Malay traditional governance and as a symbol of resistance against colonialism. This research adopts a descriptive qualitative approach using a case study method. Data collection techniques include in-depth interviews, participatory observation, documentation, and literature study, analyzed using R.M. Sedyawati’s (2007) theory of cultural preservation, which emphasizes physical, social, and functional preservation. The findings reveal that the Niat Lima Laras Palace meets three key dimensions of cultural preservation: (1) historical value, due to its connection with significant local historical events; (2) socio-cultural value, as it is still used in traditional community rituals; and (3) architectural value, as it reflects a fusion of Malay, Chinese, and European architectural styles. The designation process was carried out through the inventory of Potential Cultural Heritage Objects (ODCB), field verification by the Cultural Heritage Expert Team (TACB), and formal recognition via the Batu Bara Regent's Decree No. 406/DISPORABUDPAR/2024. This study concludes that value-based preservation strategies, community participation, and inter-institutional collaboration are key to the successful safeguarding of local cultural heritage. It recommends strengthening cultural revitalization programs, promoting local historical education, and applying adaptive preservation to ensure the sustainability of this cultural site.

Penerapan Bahasa Jurnalistik Pada Kategori Berita Hukum dan Kriminal di Media Online Radar Bandung

2026-01-02T05:15:57+00:00

News coverage in the legal and criminal categories has a significant potential to shape public opinion and influence percepcions of both perpetrators and victim. Therefore, the use proper journalistic language is crucial to ensure that the information conveyed remains accurate, neutral, and not misleading. This study aims to explain the application of journalistic language in legal and criminal news articles published by the online media Radar Bandung from October 1 to 22, 2024. The main issue addressed is the extent to which the media applies journalistic language principles that are simple, effective, and easy to understand, in line with the Social Responsibility Theory of the Press. The research employs a desciptive qualitative approach using observation, interviews, documentation, and literature study techniques. The findings show that, technically, Radar Bandung has applied the inverted pyramid structure and the 5W+1H elemens. However, the use of emotional, idiomatic, and potentially misleading diction was found, such as the words “bogem”(punch) and “bikin geleng-geleng” (makes one shake their head). Additionally, not all articles fulfill the principles of balance and the presumption of innocence. In conclusion, Radar Bandung, needs to strengthen its editorial guidelines and provide ethical journalism training to maintain neutrality and accuracy in legal and criminal news reporting.

STRATEGI PASANGAN LONG DISTANCE MARRIAGE DALAM MEMPERTAHANKAN HUBUNGAN PERNIKAHAN : STUDI FENOMENOLOGIS

2026-01-03T03:05:57+00:00

Long-distance marriage is a significant issue, particularly in rural areas where many residents work as Indonesian Migrant Workers (PMI), such as in Baturaden Village, Karawang Regency. This study aims to describe the communication experiences of couples in maintaining their long-distance marital relationships. The research employs a qualitative approach using Alfred Schutz’s phenomenological method. Data were collected through participant observation, in-depth interviews, and documentation involving five couples, in which one spouse, typically the wife, had worked abroad. The findings indicate that these couples face communication challenges, including time constraints, media limitations, and prolonged physical longing. However, they are able to manage conflicts through openness, mutual trust, and adaptation to communication technologies. The success in sustaining the marriage is influenced by shared commitment, the meaningfulness of family, and long-term goals such as children's education and economic improvement. This study contributes to the discourse on interpersonal and family communication within the context of labor migration.

CULTURAL COMMUNICATION IN THE DIGITAL ERA:

2026-01-04T03:55:51+00:00

This study discusses the transformation of cultural communication in the digital age, which is characterised by rapid developments in information technology, social media, and globalisation. Using qualitative methods and literature review, this study identifies fundamental changes in the form, process, and impact of cultural communication on society. The findings reveal that the digital age has erased geographical boundaries, accelerated cultural exchange, and expanded social networks. However, challenges such as miscommunication, cultural polarisation caused by social media algorithms, and the spread of misinformation and hate speech have also increased. Proposed strategies include enhancing digital and cultural literacy, multicultural education, cross-sector collaboration, and innovation in cultural preservation through digitalisation. The social implications identified include strengthened social solidarity, the formation of hybrid identities, cultural economic opportunities, and the risk of identity crises and social conflicts. This study recommends collective cross-sector efforts to build a healthy, adaptive, and inclusive cultural communication ecosystem in the digital age.

PENGELOLAAN KONTEN MEDIA SOSIAL INSTAGRAM SEBAGAI STRATEGI DIGITAL MARKETING:STUDI KASUS @good.bogor

2026-01-04T09:43:56+00:00

Penelitian ini bertujuan untuk mengevaluasi pendekatan pengelolaan konten pada akun Instagram @good.bogor dengan fokus memperkuat merek dan meningkatkan interaksi komunitas daring di Kota Bogor. Metode yang digunakan adalah analisis konten kualitatif dengan pendekatan studi pustaka, Konten yang dianalisis terbagi menjadi dua kategori utama, yaitu feeds filosofi dan rekomendasi kuliner. Feeds filosofi menyajikan informasi edukatif dan inspiratif terkait kopi dan teh yang dikaitkan dengan nilai-nilai kehidupan, sehingga mampu membangun hubungan emosional yang erat dengan pengikut. Sedangkan kategori rekomendasi kuliner menampilkan video singkat dengan teknik pengambilan gambar profesional untuk memperkenalkan tempat makan dan destinasi wisata menarik di Bogor secara visual menarik dan informatif. Hasil penelitian menunjukkan bahwa pengelolaan konten yang inovatif, konsisten, dan relevan mampu meningkatkan interaksi audiens, memperluas jangkauan pengikut, serta memperkuat posisi @good.bogor sebagai sumber referensi utama gaya hidup urban di Bogor. Temuan ini menegaskan pentingnya strategi konten yang terencana dengan baik, storytelling yang kuat, serta pemanfaatan fitur-fitur Instagram secara optimal dalam membangun citra merek dan komunitas digital yang loyal. Penelitian ini memberikan kontribusi praktis bagi pengelola media sosial komunitas lokal dalam mengembangkan strategi digital marketing yang efektif untuk memperkuat brand awareness dan engagement melalui platform Instagram.

STRATEGI KOMUNIKASI SATUAN PETUGAS (SATGAS PPKS ) KAMPUS DALAM MENANGANI KASUS PELECEHAN SEKSUAL

2026-01-08T03:27:32+00:00

The continued rise in sexual violence in higher education institutions underscores the urgency of strengthening the communication strategy of the Task Force for the Prevention and Handling of Sexual Violence (Satgas PPKS). This study aims to describe the Task Force's communication strategy in carrying out its function of preventing, handling, and recovering victims of sexual violence on campus. The method used was a qualitative case study design through interviews, Focus Group Discussions, and documentation studies at the PPKS Task Force at Sebelas Maret University and Salatiga State Islamic University. The results show that the Task Force's communication strategy is implemented through standardized and confidential internal coordination, external collaboration with service agencies and law enforcement officials, and the dissemination of gender literacy-based public information. Empathetic and victim-centered communication has been shown to play a significant role in building trust, reducing barriers to reporting, and strengthening a safe campus culture.

Self Disclosure Anak dengan Keluarga Multireligi dalam Pembentukan Identitas Diri (Studi Fenomenologi Generasi Z)

2026-01-19T04:23:46+00:00

Komunikasi interpersonal adalah komunikasi yang dilakukan oleh dua orang yang kemudian didalamya terdapat unsur pengungkapan diri (Self Disclosure). Salah satu fenomena adalah self disclosure anak dengan latar belakang keluarga multireligi dalam pembentukan identitas diri. Penelitian ini bertujuan untuk mengetahui seberapa besar anak yang memiliki keluarga multireligi dalam membentuk identitas dirinya secara general termasuk agama yang dianut, menggunakan pendekatan kualitatif dengan metode fenomenologi guna memahami subjektivitas informan yang merupakan generasi Z. Objek penelitian adalah self disclosure yang dilakukan anak sedangkan subjek penelitian adalah anak yang memiliki latar belakang keluarga multireligi dan tergolong dalam generasi Z. Teknik pengumpulan data dilakukan melalui wawancara mendalam dan observasi terhadap tujuh informan dan beberapa informan tambahan (orang tua dan teman dekat). Penelitian akan difokuskan guna mengetahui unsur dari teori Johari Window meliputi open area, blind area, hidden area, dan unknown area. Hasilnya, pola komunikasi orang tua yang dilakukan secara demokratis dan suportif akan memperluas open area, sebaliknya jika tidak kesulitan dalam mengungkap identitas dirinya baik di lingkungan keluarga maupun sosial yang memperluas blind area, hidden area, bahkan unknown area.

Kata-kata Kunci : Komunikasi Interpersonal, Self Disclosure, Identitas Diri

STRATEGI KOMUNIKASI PEMASARAN LE MINERALE DALAM SPONSORSHIP KUALIFIKASI PIALA DUNIA 2026 MELALUI MEDIA SOSIAL INSTAGRAM

2026-01-22T06:52:28+00:00

Le Minerale sebagai salah satu brand air minum dalam kemasan yang terkenal di Indonesia. Permasalahan dalam penelitian ini adalah bagaimana Le Minerale memanfaatkan momentum ajang olahraga internasional yaitu ajang kualifikasi piala dunia 2026 untuk membangun citra merek, brand awarness dan membangun keterlibatan dengan masyarakat. Tujuan penelitian ini adalah untuk menganalisis strategi komunikasi pemasaran Le Minerale dalam sponsorship kualifikasi piala dunia 2026 melalui media sosial Instagram Le Minerale (@le_mineraleid). Metode penelitian ini menggunakan deskripstif kualitatif dengan teknik pengumpulan data berupa pengamatan konten yang diunggah pada akun Instagram resmi Le Minerale. Analisis yang dilakukan peneliti menggunakan pendekatan komunikasi pemasaran terpadu. Hasil penelitian diperoleh Le Minerale berhasil menerapkan strategi komunikasi pemasaran diantaranya dengan penceritaan konten yang mendukung penuh tim nasional Indonesia, kampanye digital, kolaborasi dengan atlet serta kuis berhadiah diantara elemen elemen tersebut adalah advertising, public relations,sales promotion, personal selling, direct marketing yang berhasil diterapkan. Temuan dalam penelitian ini adalah ternyata aktivitas sponsorship dalam kualifikasi piala dunia 2026 saling terintegrasi dengan strategi komunikasi digital

Kata Kunci: strategi komunikasi, sponsorship, pemasaran digital, Instagram, Le Minerale

STRATEGI KOMUNIKASI ANTARPRIBADI DALAM NEGOSIASI BISNIS PADA UMKM di Jakarta

2026-01-19T06:56:11+00:00

Kata Kunci: Strategi komunikasi, komunikasi antarpribadi, negosiasi bisnis, UMKM, Jakarta.

Abstract - This study aims to analyze interpersonal communication strategies applied by Micro, Small, and Medium Enterprises (MSMEs) in business negotiations in Jakarta. Interpersonal communication plays an essential role in building effective working relationships, establishing trust, and achieving mutually beneficial agreements. This research employs a descriptive qualitative method using a case study approach. Data were collected through in-depth interviews, observations, and documentation involving MSME actors from various sectors, such as culinary, fashion, and services. The results indicate that MSME actors use several communication strategies, including persuasive strategies to influence business partners, empathetic strategies to build emotional closeness, and adaptive strategies adjusted to the context and characteristics of negotiation partners. Factors such as honesty, openness, listening skills, and understanding of local culture strengthen communication effectiveness during negotiations. The study concludes that successful business negotiations among MSMEs are not only determined by bargaining skills but also by interpersonal communication competence, which helps create long-term and mutually beneficial business relationships.

PSIKOLOGI HUMANISTIK TOKOH UTAMA DALAM NOVEL SEKOTAK SENJA UNTUK NIRBITA KARYA YUPITAWDR

2026-01-26T07:58:43+00:00

This research aims to understand the aspects of literary psychology based on Maslow's theory and how humans achieve self-actualization. The research data is in the form of sentences containing elements of the hierarchy of human needs. The data collection techniques include reading, listening, and note-taking. The data analysis technique used is content analysis. The research results show that Nirbita's ego needs are the most dominant, with 22 data showing her desire to be valued, recognized, and express her feelings. The main factors influencing her psychological needs are a broken home situation, lack of self-confidence, fear and shame, rudeness, an unsupportive environment, and her introverted nature.