IMPLEMENTASI BAURAN PROMOSI SEBAGAI STRATEGI KOMUNIKASI PEMASARAN MEMOPRO WEDDING ORGANIZER DALAM MENINGKATKAN KONSUMEN MEMOPRO

Abstract

In an effort to market products or services, companies need to develop products or
services that are unique compared to their competitors. Therefore, the right promotion
strategy is needed to increase consumers in using the services of a wedding organizer.
This research was conducted to understand more about the implementation of the
promotion mix as part of the marketing communication strategy carried out by Memopro
Wedding Organizer to promote its services and increase consumers. This study uses
Kotler's and Armstrong's promotional mix theory with a qualitative descriptive research
method with data collection using interviews, observation, and documentation. The
selection of informants was carried out through a purposive sampling technique.The
results of this study show that Memopro's advertising promotion activities are carried out
through websites, online billboards, and Instagram, and promotional activities through
public relations are carried out through certification, collaboration with vendors, and
holding seminars. The supporting factors for Memopro's promotional activities are the
portfolio and also testimonials from previous customers and the inhibiting factor is the
current lack of Memopro human resources.