BUDAYA DIGITAL REMAJA INDONESIA: DOMINASI INSTAGRAM DAN TREN KONSUMSI KONTEN DIGITAL
Keywords:
Digital Culture, Instagram, Teenagers, Digital Content.
Abstract
In recent years, Instagram has dominated the social media activities of Indonesian teenagers, while meme content has become increasingly popular as a form of digital entertainment. In line with this phenomenon, this study aims to describe the intensity of Instagram usage and consumption trends of meme content among Indonesian teenagers. This study uses a quantitative descriptive survey method involving 337 teenagers aged 10-20 years as respondents. The results show that among Indonesian teenagers, the frequency of Instagram access is very high, averaging more than six times per day with a duration of use exceeding four hours per day. In addition, meme content is the most frequently accessed type of content; around 73.2% of respondents frequently consume meme content. In conclusion, Instagram dominates the daily digital activities of Indonesian teenagers, underscoring the platform's central role in youth digital culture. Memes have also emerged as a major trend in digital content consumption among teenagers.
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Roy, S. K. (2009). Internet uses and gratifications: A survey in the Indian context. Computers in Human Behavior, 25(4), 878–886. https://doi.org/10.1016/j.chb.2009.03.002
Shifman, L. (2013). Memes in a digital world: Reconciling with a conceptual troublemaker. Journal of Computer-Mediated Communication, 18(3), 362–377. https://doi.org/10.1111/jcc4.12013
Sheldon, P., & Bryant, K. (2016). Instagram: Motives for its use and relationship to narcissism and contextual age. Computers in Human Behavior, 58, 89–97. https://doi.org/10.1016/j.chb.2015.12.059
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Valkenburg, P. M. (2022). Social media use and well-being: What we know and what we need to know. Current Directions in Psychological Science, 31(5), 440–446. https://doi.org/10.1177/09637214221090368.
Wang, Y., Lim, J. S., & Ling, R. (2022). Social media and youth identity construction: A systematic review. New Media & Society, 24(7), 1583–1602. https://doi.org/10.1177/14614448211056623
We Are Social, & Meltwater. (2024). Digital 2024: Global Overview Report. We Are Social. https://wearesocial.com.
Zamora, A. J., Barrios, M., & Gutierrez, R. (2021). Social media addiction, anxiety, and depression in adolescents: A structural equation model approach. International Journal of Mental Health and Addiction, 19(4), 1228–1244. https://doi.org/10.1007/s11469-019-00135-5.
Baiq, Salsabilla, R., Hidayah, A., Yaqinah, S. N., & Hilalatul, U. (2025). Penggunaan Media Sosial dan Perubahan Perilaku Sosial Remaja. Jurnal Humanitas Katalisator Perubahan Dan Inovator Pendidikan, 11(1), 57–70.
Boyd, D. (2014). It’s complicated: The social lives of networked teens. Yale University Press.
Bryman, A. (2012). Social research methods (4th ed.). Oxford University Press.
Cannizzaro, S. (2019). Meme as a communication genre. Journal of Visual Culture, 18(1), 66–79. https://doi.org/10.1177/1470412918822147
Castells, M. (2013). Communication power. Oxford University Press.
Creswell, J. W. (2014). Research design: Qualitative, quantitative, and mixed methods approaches (4th ed.). SAGE Publications.
DataReportal. (2024). Digital 2024: Indonesia. DataReportal. https://datareportal.com
Erikson, E. H. (1968). Identity: Youth and crisis. W. W. Norton & Company.
George, D., & Mallery, P. (2019). IBM SPSS statistics 25 step by step: A simple guide and reference (15th ed.). Routledge.
Hidayat, N. Narasi Kebangsaan di Era Media Sosial: Relevansi Pancasila dalam Ekosistem Digital. (2025). PACIVIC: Jurnal Pendidikan Pancasila Dan Kewarganegaraan, 5(1), 105-118. https://doi.org/10.36456/p.v5i1.10183
Hossain, M. D. (2019). Effects of social networking sites on adolescents’ social development: A study of Facebook use in Bangladesh. Journal of Child and Adolescent Behaviour, 7(2), 1–6. https://doi.org/10.4172/2375-4494.1000370
Hurlock, E. B. (2011). Developmental psychology: A lifespan approach. McGraw-Hill Education
Halim, U. (2025). The Sequential Levels of the Digital Divide in the Educational Domain Among Indonesian University Students. 10(1), 179–208.
Hidayat, N., Ningsih, W., Halim, U., & Agustina, A. (2023). Media Sosial sebagai Social Engineering untuk Membentuk Mindset Masyarakat dalam Penyelamatan Lingkungan Hidup. Al Qalam: Jurnal Ilmiah Keagamaan Dan Kemasyarakatan, 17(2), 212. https://doi.org/10.35931/aq.v17i2.1975
Irmadini, I. M., Purwanto, E., Fitri, Agustin, N., & Agustin, M. (2025). Budaya Meme sebagai Ekspresi Budaya Populer Generasi Z. Jurnal Desain Komunikasi Visual, 2(3), 10. https://doi.org/10.47134/dkv.v2i3.4273.
Katz, E., Blumler, J. G., & Gurevitch, M. (1973). Uses and gratifications research. Public Opinion Quarterly, 37(4), 509–523. https://doi.org/10.1086/268109
Kuss, D. J., & Griffiths, M. D. (2021). Social networking sites and addiction: Ten lessons learned. International Journal of Environmental Research and Public Health, 18(12), 1–14. https://doi.org/10.3390/ijerph18126254
Lee, J., Kim, J., & Lee, S. (2022). Motivations for Instagram use and user satisfaction among young adults in South Korea. Telematics and Informatics, 65, 101750. https://doi.org/10.1016/j.tele.2021.101750
Maureen, C., & Stellarosa, Y. (2021). Instagram sebagai Pembentuk Citra Diri Generasi Milenial Jakarta. Warta ISKI, 4(1), 27–34. https://doi.org/10.25008/wartaiski.v4i1.73
Muhammad Syaghani, Habibullah Ahmad, & Nurul Hidayat. (2025). Meningkatkan UMKM Melalui Pemasaran Digital (Brand Awareness) di Desa Pasireurih. Jurnal Informasi Pengabdian Masyarakat, 3(1), 74–84. https://doi.org/10.47861/jipm-nalanda.v3i1.1560
Moningka, R., & Eminiar, A. (2019). Media sosial, social comparison, dan kepercayaan diri remaja. Jurnal Psikologi Sosial, 17(2), 88–98.
Neuman, W. L. (2020). Social research methods: Qualitative and quantitative approaches (8th ed.). Pearson.
Nissenbaum, A., & Shifman, L. (2017). Internet memes as contested cultural capital: The case of 4chan’s /b/ board. New Media & Society, 19(4), 483–501. https://doi.org/10.1177/1461444815609313
Nurul Hidayat, Nalendra Paccagnnelae, & Damiara Paramithaswari. (2024). Peningkatan Keterampilan Keamanan Digital pada Siswa SMK Ananda Bekasi di Era Disrupsi Digital. Jurnal Pengabdian Masyarakat Waradin, 4(3), 234–242. https://doi.org/10.56910/wrd.v4i3.432
Nurul Hidayat, & Joko Utomo Hadibroto. (2025). Tradisi Tiatiki dan Pemimpin Opini: Analisis Media Vernakular dalam Komunikasi, Pelestarian Lingkungan, dan Politik Lokal Papua. Jurnal Riset Rumpun Ilmu Sosial, Politik Dan Humaniora, 4(3), 967–979. https://doi.org/10.55606/jurrish.v4i3.6083
Nur Rizky Ramadhania, & Hidayat, N. (2024). Analysis of Clean Ocean Campaign Framing in Instagram Account Posts @pandulaut.id and @theoceancleanup . International Journal of Environmental Communication (ENVICOMM), 2(1), 11-23. https://doi.org/10.35814/envicomm .v2i1.6914
Papacharissi, Z. (2015). Affective publics: Sentiment, technology, and politics. Oxford University Press.
Putri, F. S. E., Khumayah, S., & Nurfalah, F. (2023). Formation of Self-Identity of Generation Z Through Instagram Social Media Amongst Students. Imagionary, 2(1), 1–6. https://doi.org/10.51353/jim.v2i1.814
Puukko, K., Hietajärvi, L., Maksniemi, E., Alho, K., & Salmela-Aro, K. (2020). Social media use and depressive symptoms—a longitudinal study from early to late adolescence. International Journal of Environmental Research and Public Health, 17(16), 1–18. https://doi.org/10.3390/ijerph17165921
Roy, S. K. (2009). Internet uses and gratifications: A survey in the Indian context. Computers in Human Behavior, 25(4), 878–886. https://doi.org/10.1016/j.chb.2009.03.002
Shifman, L. (2013). Memes in a digital world: Reconciling with a conceptual troublemaker. Journal of Computer-Mediated Communication, 18(3), 362–377. https://doi.org/10.1111/jcc4.12013
Sheldon, P., & Bryant, K. (2016). Instagram: Motives for its use and relationship to narcissism and contextual age. Computers in Human Behavior, 58, 89–97. https://doi.org/10.1016/j.chb.2015.12.059
Statista. (2023). Average daily social media usage worldwide. Statista. https://www.statista.com/statistics/433871/daily-social-media-usage-worldwide/
Talker Research. (2023). Teen social media engagement report 2023. Talker Research.
Valkenburg, P. M. (2022). Social media use and well-being: What we know and what we need to know. Current Directions in Psychological Science, 31(5), 440–446. https://doi.org/10.1177/09637214221090368.
Wang, Y., Lim, J. S., & Ling, R. (2022). Social media and youth identity construction: A systematic review. New Media & Society, 24(7), 1583–1602. https://doi.org/10.1177/14614448211056623
We Are Social, & Meltwater. (2024). Digital 2024: Global Overview Report. We Are Social. https://wearesocial.com.
Zamora, A. J., Barrios, M., & Gutierrez, R. (2021). Social media addiction, anxiety, and depression in adolescents: A structural equation model approach. International Journal of Mental Health and Addiction, 19(4), 1228–1244. https://doi.org/10.1007/s11469-019-00135-5.
Published
2025-11-04
How to Cite
Hidayat, N., & Halim, U. (2025). BUDAYA DIGITAL REMAJA INDONESIA: DOMINASI INSTAGRAM DAN TREN KONSUMSI KONTEN DIGITAL. NIVEDANA : Jurnal Komunikasi Dan Bahasa, 6(4), 844-859. https://doi.org/10.53565/nivedana.v6i4.1971
Section
Articles
DOI :
https://doi.org/10.53565/nivedana.v6i4.1971
