STRATEGI KOMUNIKASI @MERAPI_UNCOVER DALAM MENINGKATKAN PERAN CITIZEN JOURNALISM DI MEDIA SOSIAL

Marshinta Indah Sari; Zahrotus  Sa’idah

doi:10.53565/nivedana.v6i2.1738

Marshinta Indah Sari Universitas Amikom Yogyakarta
Zahrotus Sa’idah Universitas Amikom Yogyakarta

DOI: https://doi.org/10.53565/nivedana.v6i2.1738

Keywords: Citizen Journalism, Media Sosial, Komunikasi Digital

Abstract

This study examines the communication strategies employed by the social media account
@merapi_uncover in enhancing the role of citizen journalism on platforms such as Instagram, TikTok,
and X (Twitter). In the digital era, characterized by rapid advancements in information technology, social
media has become a primary source of information for the public. @merapi_uncover is known for its
focus on local news, including traffic accidents, crime, disasters, and social issues in Yogyakarta and its
surroundings. This study adopts a qualitative descriptive approach to explore the underlying meanings of
this phenomenon and provide an in-depth understanding of the communication strategies applied. The
key strategies identified include unique content creation, the use of local language to build emotional
connections, community empowerment through active participation, as well as speed and accuracy in
delivering information. A strict verification process before publication ensures the validity of the
information, reducing the risk of misinformation. Informal interactions with followers, the use of simple
language, and quick responses help foster a strong relationship with the community. This study also
highlights challenges such as filtering relevant information and technical constraints like signal
disruptions. Through a commitment to accuracy and transparency, this account has built a reputation as
a reliable information source. Additionally, @merapi_uncover maintains user privacy by not disclosing
sensitive personal information, thereby increasing public trust. It also presents visually engaging content
that is easily understood by younger audiences. The findings suggest that @merapi_uncover's
communication strategies are effective in enhancing public engagement and creating a citizen journalism
that serves as a bridge between the community and authorities.
Keywords: Citizen Journalism, Social Media, Digital Communication.

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