THE ROLE OF THE DIGITAL ECOSYSTEM IN INCREASING THE COMPETITIVENESS OF THE SERVICE INDUSTRY TOURISM (CASE STUDY OF KERATON KASUNANAN SURAKARTA)

Nova Yudha Andriansyah Putra

doi:10.53565/sabbhatayatra.v6i2.1707

Nova Yudha Andriansyah Putra Universitas Bina Sarana Informatika

DOI: https://doi.org/10.53565/sabbhatayatra.v6i2.1707

Keywords: digital ecosystem, keraton

Abstract

The development of the digital ecosystem plays some crucial role in enhancing the competitiveness of the service industry, especially in tourism. This study explores the impact of the digital ecosystem on the competitiveness of the Keraton Kasunanan Surakarta, a key historical and cultural tourism destination in Indonesia. Through with qualitative case study approach, in this research identifies the strategies and digital tools that have been implemented by Keraton Kasunanan Surakarta to enhance visitor experience, expand market reach, and improve operational efficiency. The findings suggest that digital platforms, such as social media, websites, and online booking systems, have significantly contributed to the promotion of Keraton Kasunanan Surakarta as a world-class tourism destination.

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