THE ROLE OF BHABINKAMTIBMAS OF PARIGI POLICE SECTOR IN MAINTAINING THE IMAGE OF THE INDONESIAN NATIONAL POLICE (POLRI) THROUGH PERSUASIVE COMMUNICATION IN KARANGBENDA VILLAGE, PANGANDARAN REGENCY

Arum Cahyaningtyas; Ardiyanto Wardana

doi:10.53565/nivedana.v7i1.2235

Arum Cahyaningtyas Universitas Ahmad Dahlan
Ardiyanto Wardana Universitas Ahmad Dahlan

DOI: https://doi.org/10.53565/nivedana.v7i1.2235

Keywords: Persuasive Communication, Bhabinkamtibmas, Indonesian National Police (Polri), Institutional Image

Abstract

To maintain the image of the Indonesian National Police (Polri) at the grassroots level, the role of Bhabinkamtibmas in Karangbenda Village, under the Parigi Police Precinct, serves as a vital frontline. This study explores how persuasive communication strategies are applied not only as theoretical concepts but as practical approaches manifested in daily interactions. Using a qualitative method, the research investigates how Bhabinkamtibmas establish meaningful dialogue with the community. Field findings reveal a persuasive framework built upon three pillars. The first is credibility (ethos), where Bhabinkamtibmas consistently demonstrate honesty, provide solution-oriented actions, and maintain a polite demeanor, forming an image of trustworthiness. The second is the emotional approach (pathos), realized through familial conversations, the use of local Sundanese language, and sensitivity to community dynamics, fostering closeness and empathy. The third pillar, logical reasoning (logos), emerges through rational explanations and practical examples that highlight the benefits of maintaining safety and order. The synergy of these three elements effectively strengthens communication, builds public trust, mitigates potential conflicts, and reinforces Polri’s image as a “community partner” that is approachable and caring. The study concludes that contextual and personal persuasive communication serves as crucial social capital for Bhabinkamtibmas in fulfilling their role as the face of Polri within the community.

References

Aditama, R., Nugroho, P., & Santoso, D. (2024). Digitalisasi komunikasi Bhabinkamtibmas dalam menjaga keamanan lingkungan di era media sosial. Jurnal Komunikasi Dan Masyarakat, 16(2), 122–138. https://doi.org/10.25008/jkm.v16i2.512

Agustina, R., Prasetyo, H., & Ramadhan, D. (2024). Strategi komunikasi krisis berbasis empati dalam menghadapi disinformasi publik. Jurnal Ilmu Komunikasi, 21(1), 45–63. https://doi.org/10.33005/jikom.v21i1.482

Andini, R., & Sudrajat, Y. (2024). Pendekatan budaya dalam komunikasi kepolisian: Studi pada efektivitas pathos dalam membangun kepercayaan masyarakat. Jurnal Komunikasi Nusantara, 9(1), 77–89.

Effendy, O. U. (2018). Ilmu Komunikasi: Teori dan Praktek. Remaja Rosdakarya.

Falk, E., & Scholz, C. (2023). Neuroscience of persuasion: How emotions and reasoning shape public communication. Journal of Communication Research, 45(3), 201–219.

Fauzi, A., & Rahman, M. (2023). Efektivitas penyampaian pesan berbasis data dalam komunikasi publik Polri. Jurnal Komunikasi Indonesia, 12(4), 233–246.

Firdaus, A., & Hermawan, T. (2022). Transformasi komunikasi kepolisian berbasis partisipasi publik. Jurnal Polisi Dan Masyarakat, 8(2), 101–119.

Giles, H. (2016). Communication Accommodation Theory: Negotiating Personal Relationships and Social Identities Across Contexts. Cambridge University Press.

Gunawan, R., Lestari, P., & Nursyah, D. (2023). Komunikasi persuasif dalam lembaga publik: Pendekatan strategis dan humanis. Jurnal Komunikasi Pemerintahan, 5(1), 58–72.

Hakim, L., & Wibisono, F. (2023). Ethos dan kredibilitas komunikator dalam membangun kepercayaan publik terhadap Polri. Jurnal Keamanan Dan Komunikasi Sosial, 7(3), 199–214.

Kurniawan, A., Hartono, S., & Fadhilah, N. (2023). Transformasi sosial-ekonomi masyarakat pesisir Pangandaran menuju desa wisata. Jurnal Pembangunan Wilayah Dan Kebijakan Publik, 9(2), 145–162.

Mirawati, D. (2021). Model elaboration likelihood dalam komunikasi publik berbasis data. Jurnal Penelitian Komunikasi Dan Media, 25(2), 101–117.

Moleong, L. J. (2021). Metodologi Penelitian Kualitatif. Remaja Rosdakarya.

Nurhayati, R., & Siregar, A. (2023). Legitimasi dan kepatuhan hukum dalam konteks kepercayaan terhadap institusi penegak hukum. Jurnal Sosial Dan Hukum, 11(1), 87–99.

Oyibo, K., & Toyonaga, A. (2023). Cultural values and sustainable persuasion: A cross-cultural analysis. International Journal of Communication Studies, 14(2), 215–230.

Pratiwi, L., Suryani, D., & Hasanah, E. (2022). Relevansi teori retorika Aristoteles dalam komunikasi digital. Jurnal Komunikasi Dan Informasi Digital, 5(3), 154–170.

Rohim, S. (2020). Peran Bhabinkamtibmas dalam pembinaan masyarakat dan pencegahan konflik sosial. Jurnal Kriminologi Dan Keamanan Nasional, 3(2), 98–112.

Rosenberg, M., Marshburn, J., & Siegel, J. (2022). Effective persuasive communication: Integrating message design and audience analysis. Communication Quarterly, 70(1), 41–59.

Saputra, A., Rahmawati, L., & Yusuf, B. (2021). Dinamika citra publik kepolisian di era media digital. Jurnal Media Dan Komunikasi Sosial, 13(1), 34–49.

Sari, N., & Setiawan, H. (2024). Kearifan lokal dan strategi komunikasi sosial di masyarakat Sunda pesisir. Jurnal Komunikasi Budaya, 7(1), 25–39.

Sinurat, R. (2020). Keterbatasan sumber daya dalam implementasi community policing di Indonesia. Jurnal Kebijakan Dan Keamanan Publik, 4(1), 55–70.

Sugiyono. (2019). Metoda Penelitian. In Bab III Metoda Penelitian.

Sulastri, E. (2022). Keterampilan komunikasi persuasif Bhabinkamtibmas dalam meningkatkan partisipasi masyarakat terhadap keamanan lingkungan. Jurnal Ilmu Komunikasi Dan Masyarakat, 10(2), 112–126.

Ta, D., Wang, J., & Liu, H. (2021). Persuasive communication and credibility in community policing: Evidence from Asian contexts. Asian Journal of Police Studies, 9(2), 61–78.

Wibowo, T., & Pratama, R. (2022). Rekonstruksi citra Polri melalui komunikasi publik strategis. Jurnal Komunikasi Pemerintahan Dan Sosial, 8(1), 75–91.

Wijayanti, D. (2021). Implementasi komunikasi persuasif Bhabinkamtibmas dalam pembinaan masyarakat pedesaan. Jurnal Komunikasi Dan Keamanan Sosial, 5(2), 142–157.