KONSTRUKSI REPRESENTASI SELEBRITAS POLITIK DALAM WACANA PELANTIKAN DEDDY CORBUZIER SEBAGAI STAF KHUSUS MENHAN DI TIKTOK

Said Shalman Asswat Almahdali; Dyva  Claretta

doi:10.53565/nivedana.v7i1.1956

Said Shalman Asswat Almahdali Universitas Pembangunan Nasional "Veteran" Jawa Timur
Dyva Claretta

DOI: https://doi.org/10.53565/nivedana.v7i1.1956

Keywords: Digital Discourse Analysis, Political Celebrity, TikTok

Abstract

The rapid development of social media, especially TikTok, has now become the main digital public space in Indonesia, mostly among the younger generation. TikTok not only functions as an entertainment medium but also as a dynamic space for discussion and public opinion formation. The phenomenon of the appointment of Deddy Corbuzier, a public figure with great influence in digital media, as Staffus Menhan has caused various reactions and narratives on TikTok. This research uses Rodney H. Jones' Digital Discourse Analysis approach to examine the interaction of text, digital context, action, and ideology that appear in TikTok users' videos and comments related to the inauguration discourse. The results showed that the narratives that developed were very diverse, ranging from support to criticism to satire. TikTok proved to be an important platform for people to express opinions, build discourse, and influence public perception of socio-political issues. This research emphasizes the strategic role of social media as an inclusive and participatory digital democratic space in today's political communication.

References

Akbar, F., Rizky, A., Hukum, F., Kendari, U. M., Hukum, F., & Oleo, U. H. (2024). Intervensi Netizen Dalam Proses Dan Penegakan Hukum. Journal Publicuho, 7(3), 1402–1418. https://doi.org/https://doi.org/10.35817/publicuho.v7i3.498

Arimardani, A. F. (2020). News Comment di Portal Berita pada Suasana Politik Menjelang Pemilu 2019 (Analisis Sentimen Terhadap Isi Kolom Komentar Portal Berita CNN Indonesia) [Universitas Multimedia Nusantara]. https://kc.umn.ac.id/id/eprint/13084/

Azzahra, A. N., Kuswanti, A., Sekarningrum, A. A., Ari Sulistyanto, Rahayunianto, A., AskaLeonardi, Meidina, A. P., Fitrianti, A., Azmi, B. F., Bangun, C. R. A., Astari, D. W., Soelistyowati, D., Intyaswati, D., Kartikawati, D., Prasetyo, D., Dwinarko, Wirawan, F. W., Hariyati, F., Bilqis, F., … Sa’idah, Z. (2025). Transformasi Komunikasi Digital Menuju Indonesia Berkelanjutan : Komunikasi Digital dan Dinamika Budaya (R. Agustinus Rusdianto Berto, Safrudiningsih, Ayu Lestari, Latifa Ramonita, Tatik Yuniarti, Adinda Arifiah (ed.)). PT Elex Media Komputindo. http://repository.starki.id/id/eprint/544/1/Buku 4 Komunikasi Digital dan Dinamika Budaya_compressed.pdf#page=22

Firdaus, S., Naila, N., Pramesti, A. D., Sari, C. K., & Azzahra, D. F. (2024). Tiktok Sebagai Media Sosial dalam Melakukan Kritik terhadap Pembangunan di Lampung. 6, 1–13. https://doi.org/https://doi.org/10.47134/jsd.v1i2.1882

Isya, N., Ahsan, A., & Nuraeni, R. (2024). Pengaruh Fitur Posting Ulang ( Repost ) Terhadap Kepuasan Penggunaan Tiktok pada Gen Z di Indonesia. E-Proceeding of Management, 11(6), 6879–6887. https://openlibrarypublications.telkomuniversity.ac.id/index.php/management/article/view/25098

Jones, R. H., Chik, A., & Hafner, C. A. (2015). Discourse Analysis and Digital Practices. In R. H. Jones, A. Chik, & C. A. Hafner (Eds.), Discourse and Digital Practices: Doing discourse analysis in the digital age (1st ed.). Routledge. https://doi.org/10.4324/9781315726465-5

Kuncoro, H. R., Sari, D. L., Hasanah, K., & Kurniawati, E. (2019). Mengurai Ancaman: Sekuritisasi melalui Lensa Framing dan Diskursus di Media Sosial. In K. Hasanah, H. R. Kuncoro, & D. L. Sari (Eds.), Sustainability (Switzerland) (1st ed., Vol. 11, Issue 1). LPPM UPNVY Press.

Makdori, Y. (2024). Habiskan Waktu Paling Lama, Orang Indonesia Dinobatkan Paling Doyan Nonton TikTok. Asumsi.Co. https://asumsi.co/post/97759/habiskan-waktu-paling-lama-orang-indonesia-dinobatkan-paling-doyan-nonton-tiktok/

Miranda, S. (2017). Pengaruh Instagram Sebagai Media Online Shopping Fashion Terhadap Perilaku Konsumtif Mahasiswi Fakultas Ilmu Sosial Dan Ilmu Politik Universitas Riau. Jurnal Online Mahasiswa Fakultas Ilmu Sosial Dan Ilmu Politik Universitas Riau, 4(1), 1–15. https://www.neliti.com/publications/118440/pengaruh-instagram-sebagai-media-online-shopping-fashion-terhadap-perilaku-konsu#cite

Nofiard, F. (2022). Komunikasi Politik Digital di Indonesia. 10(2), 31–40. https://doi.org/http://dx.doi.org/10.18592/al-hiwar.v10i2.7548

Putri, D. T. E., & Muradi. (2017). Popularitas selebriti Sebagai Alat Kosmetika Politik. Jurnal Ilmu Pemerintahan, 3(1), 103–115. https://doi.org/https://doi.org/10.24198/cosmogov.v3i1.12640

Santosa, D. R. (2023). Digital Discourses Mengenai Fenomena Cancel Culture Saipul Jamil dalam Media Sosial TikTok. Jurnal Ilmiah Ilmu Pendidikan, 6. https://doi.org/https://doi.org/10.54371/jiip.v6i12.3411

Sedana, I. M. S. I. N. (2020). Mempertahankan Eksistensi Media Cetak Di Tengah Gempuran Media Online. Jurnal Komunikasi Dan Budaya, 01, 56–64. https://doi.org/10.54895/jkb.v1i1.314

Suhendra, & Pratiwi, F. S. (2024). Peran Komunikasi Digital dalam Pembentukan Opini Publik : Studi Kasus Media Sosial. 293–315. https://doi.org/https://doi.org/10.30589/proceedings.2024.1059.

Supriadi, Y. (2017). Relasi Ruang Publik Dan Pers Menurut Habermas. Kajian Jurnalisme, I, 1–20. https://doi.org/https://doi.org/10.24198/jkj.v1i1.12228